GoodHearts Children’s Shop is located in the vibrant business center of downtown Reading, MA, which is just 15 miles north of Boston at the intersection of Routes 93 and 95
Established in 1999, GoodHearts is a young children’s boutique offering a broad selection of premium quality traditional and contemporary clothing and gift items. We are proud to say that GoodHearts has won the Best of North Shore award for four consecutive years from 2010 to 2013.
Along with our generous offering of every-day apparel for infants and toddlers, for example, GoodHearts also carries a wide assortment of special-occasion attire for girls and boys including Christening gowns and First Communion dresses and suits, as well as Flower Girl dresses and accessories.
In addition, we can outfit almost any clothing need for these and other joyous occasions with an array of head-to-toe specialty items including bibs, bonnets and booties or one-of-a-kind veils, headpieces and neckwear.
After purchasing the store in May 2014, GoodHearts is now owned and operated by Amy Collins and Karen Martignetti, who are long-time residents of Reading. Amy and Karen are graduates of Reading Memorial High School and the University of Massachusetts in Amherst with Bachelor of Science degrees in Apparel Marketing.
With her extensive background as a buyer for Filene’s Basement and Stride Rite footwear for children, Amy has the right amount of retail business knowledge to make sure the store is stocked with the items that customers most often want … and the experience to purchase the ones that they might occasionally need. As a complement to Amy’s buying expertise, Karen has worked for many years as a sales and marketing manager at several software companies with an emphasis on customer service and satisfaction.
As mothers of young children themselves, Amy and Karen understand and appreciate the rewards of finding and shopping at a store that they can rely on and trust for high quality items.
That is the kind of store and shopping experience that Amy and Karen would like all of their customers to enjoy at GoodHearts Children’s Shop as they help to create special memories and celebrate important milestones for all of their customers, their children and their families and friends.